WITTY GLOBAL BLOGS | THURSDAY FLAGSHIP EDITION Africa's $2 Billion Creative Economy Financing Push: What Nigerian Filmmakers, Musicians and Digital Creators Need to Know By Itoro Uwah | Thursday, November 12, 2026 CREATIVE ECONOMY | BUSINESS | TECHNOLOGY | INVESTMENT LAGOS, NIGERIA — Africa's creative economy is attracting renewed attention from development financiers and policymakers, following the Creative Africa Nexus (CANEX) WKND 2026 gathering in Lagos from November 5 to 8. Organised by the African Export-Import Bank (Afreximbank) and hosted by Nigeria, the gathering brought together creative entrepreneurs, investors, policymakers and cultural-industry professionals to explore financing, intellectual property, technology and market access. Afreximbank's CANEX financing ambition has expanded to $2 billion, reflecting a growing institutional effort to support African cultural and creative enterprises. However, the figure must be understood correctly...
The Man Behind Exello: A Visionary Father, Author, and Builder of Legacies
From Abuja to the world — how Itoro Sunday Uwah is shaping a legacy through books, purpose-driven music, and youth empowerment.
In the vibrant heart of Abuja, Nigeria, where dreams often struggle under the weight of obstacles, one man rises daily with a vision larger than himself — to inspire, empower, and transform.
This man is Itoro Sunday Uwah, author, founder of Witty Global Industries Ltd. & Witty Global Blogs, and chief architect of the BEFOCUS Youth Foundation. He is not only a leader but the father and mentor to Exello, a 19-year-old Afrobeat fusion artist whose voice is becoming a guiding light for youth.
A Vision Born From Struggles and Purpose
Itoro’s early life taught him that human potential, when combined with vision and discipline, becomes unstoppable. While others saw music merely as entertainment, he saw it as a **tool for awakening destinies**.
With **Witty Global Industries**, he built a platform merging creativity, innovation, and business acumen — giving raw African talent a global stage. Through BEFOCUS Youth Foundation, he invests in underprivileged children, mentors young dreamers, and nurtures a culture of excellence.
“Raising a child without the future in mind is more dangerous than the deadliest weapon ever designed.”
— Itoro Sunday Uwah
Exello: A Son, A Messenger, A Movement
Out of Itoro’s vision came **Exello** — more than an artist, a movement. At 19, Exello channels motivation, inspiration, and Afrobeat fusion. Under his father’s mentorship, he understands that music is a responsibility: every lyric should heal, empower, and stir possibility.
Some of his hit songs include “Watch Me Rise,” “Born for This,” “Destiny in the Making,” “Risk Big,” and “Born to Lead”. These tracks have become anthems of purpose for young people across Nigeria, throughout Africa, and abroad.
The Father Behind the Movement
A successful artist needs more than talent; they need guidance, belief, and structure. Itoro doesn’t just raise Exello — he raises a messenger. Through Witty Global and BEFOCUS Youth, he has established a movement anchored by:
- Purpose-driven music
- Youth mentorship and empowerment
- Excellence and leadership training
- Cultural pride with global influence
A Legacy in Motion
Exello is more than a 19-year-old musician; he is the rising voice of Africa’s new generation. Behind that voice is a father who dared to dream — translating vision into action, passion into purpose, and music into transformation.
“We are not just making music. We are making history.”
— Itoro Sunday Uwah
Together, they are not only building a brand — they are shaping a legacy that will inspire leaders, uplift communities, and empower change across borders.
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