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  WITTY GLOBAL BLOGS | THURSDAY FLAGSHIP EDITION Africa's $2 Billion Creative Economy Financing Push: What Nigerian Filmmakers, Musicians and Digital Creators Need to Know By Itoro Uwah | Thursday, November 12, 2026 CREATIVE ECONOMY | BUSINESS | TECHNOLOGY | INVESTMENT LAGOS, NIGERIA — Africa's creative economy is attracting renewed attention from development financiers and policymakers, following the Creative Africa Nexus (CANEX) WKND 2026 gathering in Lagos from November 5 to 8. Organised by the African Export-Import Bank (Afreximbank) and hosted by Nigeria, the gathering brought together creative entrepreneurs, investors, policymakers and cultural-industry professionals to explore financing, intellectual property, technology and market access. Afreximbank's CANEX financing ambition has expanded to $2 billion, reflecting a growing institutional effort to support African cultural and creative enterprises. However, the figure must be understood correctly...

WHO TOLD YOU?

 Before You Accept Another Limit, Answer the Question.


What if one of the biggest obstacles standing between you and your future is something you were told—and never questioned?


“You can't.”


“You're not ready.”


“People like you don't make it.”


“It's too late.”


“Be realistic.”


But here is the question:


WHO TOLD YOU?


That question is about to become more than a conversation.


It is becoming music.


EXELLO is preparing to unveil WHO TOLD YOU? — a 12-track album built around questions many people spend their entire lives avoiding.


And the countdown has begun.


THIS IS NOT JUST ANOTHER ALBUM


WHO TOLD YOU? explores the invisible forces shaping human choices: identity, attention, distraction, comfort, discipline, time, failure, purpose, character, responsibility, legacy and the future.


Instead of simply telling listeners what to think, the project asks them to examine why they think the way they do.


Who defined your limitations?


Who owns your attention?


Where is your time going?


What are you building?


Who are you when nobody is watching?


What will remain when applause disappears?


And perhaps the most uncomfortable question:


Are the limits controlling your life actually yours—or did somebody hand them to you?


12 TRACKS. 12 QUESTIONS. ONE AWAKENING.


From the opening confrontation of “QUESTION THE LIE” to the final challenge of “TOMORROW IS WATCHING,” the album follows one psychological journey:


QUESTION → IDENTITY → DISTRACTION → DISCIPLINE → ACTION → TIME → RESILIENCE → PURPOSE → CHARACTER → RESPONSIBILITY → LEGACY → FUTURE.


The sound brings together contemporary Afrobeats, Afro-Pop, Afro-fusion, subtle Amapiano, Highlife influences and cinematic African energy—music designed to move the body while leaving a question in the mind.


Because sometimes the most dangerous lie is not the lie somebody tells you.


It is the lie you repeat until it becomes your identity.


THE COUNTDOWN STARTS NOW.


A new sound is coming.


A new conversation is coming.


And one question is coming with it:


WHO TOLD YOU?


Before you scroll away, answer this:


What is ONE thing you once believed about yourself simply because somebody told you?


Remember your answer.


This album may make you question it again.


EXELLO — WHO TOLD YOU?

COMING SOON.


12 Tracks. 12 Questions. One Awakening.


DON'T JUST LISTEN. ANSWER IT.


Presented by Witty Global Studio


#MandateForHumanity #WhoToldYou #EXELLO #WittyGlobal

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